EA Sports (stylized as EA SPORTS) is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the “EA Sports Network” (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Live, FIFA, NHL, Madden NFL, and NASCAR. The best selling EA Sports series is the FIFA series with over 100 million units sold
Most EA Sports games are distinguished by year, as most games are released on a yearly basis. Nevertheless, as EA Sports is the leading purchaser of official licenses, it is not uncommon that in a short span several games of the same sport but with different licenses are released: FIFA 98 was shortly followed by World Cup 98 (as EA has the license for the FIFA World Cup and the European Football Championship, each happening regularly in four-year intervals), and college football and basketball games are released that are based on Madden NFL and NBA Live, respectively.